Sans Normal Taliy 10 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, magazines, branding, posters, elegant, editorial, refined, dramatic, luxury, display, drama, refinement, hairline, didone-like, crisp, delicate, stylish.
This typeface features a pronounced hairline-and-stem contrast with crisp, clean contours and a largely vertical stress. Curves are smooth and drawn with a calligraphic sharpness at joins, while straight strokes stay taut and precise. Terminals are mostly fine and tapered, with subtle flaring in places; many letters read as serifless at a glance, yet the stroke endings and occasional tapered feet add a distinctly high-fashion, display-oriented finish. Proportions are moderately wide with generous inner counters, and the overall rhythm alternates between bold stems and very thin connecting strokes for a striking, graphic texture.
Best suited to headlines, deck text, pull quotes, and large-size applications where its thin details can remain visible. It works particularly well for fashion/editorial layouts, premium brand identities, invitations, and poster titles where a refined, high-contrast voice is desired.
The overall tone is polished and high-end, evoking editorial typography and luxury branding. Its dramatic contrast and delicate hairlines create a sense of sophistication and formality, with an airy, glamorous presence that feels more runway than utilitarian.
The design appears intended to deliver a modern, editorial display look built around dramatic contrast and clean, sharply finished forms. It prioritizes elegance and visual impact over utilitarian sturdiness, aiming for a luxurious, contemporary impression in large-scale typography.
At text sizes the hairlines can visually recede, especially in diagonals and joins, which increases the sense of sparkle but reduces robustness. The numerals and capitals carry the strongest visual authority, while the lowercase shows elegant calligraphic touches (notably in letters with loops and tails) that add personality without becoming overtly decorative.