Sans Normal Efmar 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, editorial, packaging, modern, clean, friendly, casual, approachable, approachability, clarity, contemporary tone, softness, motion, rounded, soft, open, airy, humanist.
This typeface is a slanted, rounded sans with smooth, continuous curves and gently tapered joins that keep the overall color even and airy. Round letters like C, O, and G are built from clean elliptical forms, while terminals are softly finished rather than sharply cut. The lowercase shows a single-storey a and g, open apertures, and a straightforward, contemporary skeleton; numerals follow the same rounded, slightly oblique rhythm. Spacing appears balanced and consistent, supporting a fluid texture in running text.
It works well for interface typography, product copy, and brand systems that need a warm, contemporary sans with an energetic slant. The clean rounded structure also suits headlines and short-to-medium editorial passages where a friendly tone is desired.
The overall tone feels modern and friendly, with a relaxed, informal slant that adds motion without becoming overly expressive. Its rounded shapes and open counters give it an approachable, user-friendly voice suited to contemporary communication.
The design appears intended as a modern, approachable italic sans that balances neutrality with subtle personality. Its rounded construction and open forms suggest an emphasis on clear, everyday readability while adding a sense of forward motion and informality.
The italic angle is steady across uppercase, lowercase, and numerals, and the forms remain simple and uncluttered, prioritizing clarity. The lowercase rhythm is smooth and continuous, with few abrupt corners, which helps maintain legibility while keeping a soft, contemporary character.