Sans Normal Atgub 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Moniak Sans' by Design Komando, 'Moris' by Katatrad, and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, presentations, clean, modern, neutral, friendly, functional, versatility, readability, clarity, neutrality, monolinear, rounded, open counters, humanist, soft terminals.
A clean sans with monolinear strokes and gently rounded joins. The overall geometry leans toward circular and elliptical construction, with open apertures and generous counters that keep forms clear at text sizes. Terminals are predominantly straight with softened edges, and curves transition smoothly without noticeable stress. Proportions feel balanced and contemporary, with compact, well-contained shapes (notably in the bowls) and consistent spacing that produces an even, calm rhythm in running text.
Well-suited to interface text, product and marketing copy, and editorial layouts where a steady, unobtrusive sans is needed. The open counters and even rhythm also make it a good choice for signage and presentation materials, where clarity at varying sizes is important.
The tone is neutral and modern, with a mild friendliness from the rounded curves and open forms. It reads as straightforward and trustworthy rather than expressive, making it feel unobtrusive in longer passages. The overall impression is practical and approachable, suited to everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded geometry and restrained detailing suggest a contemporary workhorse aimed at comfortable reading in both short labels and longer text blocks.
Figures are simple and legible with rounded shapes and consistent stroke weight, matching the text’s calm texture. Capitals have a clean, geometric presence, while lowercase forms maintain readability through open apertures and clear differentiation between similar shapes.