Sans Normal Warod 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: ui text, brand systems, packaging, signage, headlines, friendly, clean, modern, approachable, playful, soften tone, everyday readability, modern friendliness, brand versatility, rounded terminals, soft corners, humanist, open apertures, generous spacing.
A rounded sans with softly squared curves and consistently blunted terminals, giving strokes a smooth, molded feel rather than crisp geometry. Letterforms are broadly monoline with gentle joins and ample interior space; counters in shapes like O, D, and P read open and even. Curves are slightly flattened at extremes, and diagonals (A, V, W, X, y) maintain a steady rhythm without sharp points, reinforcing the overall softness. Numerals follow the same rounded construction, with simple, clear forms and minimal ornamentation.
Well-suited to interface copy, product branding, and packaging where a friendly, modern tone is needed. It can serve comfortably in headlines and subheads, and its open counters and soft terminals also work for short-to-medium reading passages in print or on screen.
The overall tone is warm and personable while staying contemporary and tidy. Its softened corners and calm rhythm make it feel welcoming and informal without becoming novelty, suitable for designs aiming to be approachable and easygoing.
The design appears intended to deliver a contemporary sans-serif that reduces hardness through rounded terminals and softened corners, improving approachability while keeping forms simple and functional. It aims for clear everyday readability with a mild playful edge.
In running text, the spacing and open shapes keep words airy and readable, while the rounded stroke endings add a subtle “soft-tech” character. Uppercase feels stable and calm, and the lowercase maintains a straightforward, no-frills structure with a gentle, friendly voice.