Sans Normal Bobos 22 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Glober' by Fontfabric, 'Diaria Sans Pro' by Mint Type, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, 'Modal' by Schriftlabor, 'Foundry Form Sans' by The Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, signage, branding, presentations, neutral, modern, utilitarian, clean, approachable, clarity, versatility, modern neutrality, everyday usability, rounded, grotesque, even rhythm, open apertures, sturdy.
A clean sans with largely circular and elliptical construction, giving rounds like C, O, and Q a smooth, even presence. Strokes are consistently weighted with minimal modulation, and terminals are plain and unadorned, producing a straightforward, contemporary texture. Counters are generally open and the shapes stay compact and well-balanced, with clear separation between verticals and curves in letters like D, P, and R. Numerals follow the same calm geometry, with simple forms and stable alignment that read clearly at display sizes.
Well-suited for interface copy, product pages, and general editorial layouts where an unobtrusive, readable sans is needed. It also works for wayfinding and informational signage, as well as straightforward branding systems that benefit from a clean, contemporary baseline.
The overall tone is neutral and practical, with a modern, no-nonsense feel. Its rounded geometry softens the voice slightly, keeping it approachable rather than stark or technical.
The design appears intended as a general-purpose sans focused on clarity and consistency, pairing geometric roundness with conventional letter structures for dependable everyday typography.
The uppercase reads solid and steady, while the lowercase maintains a simple, familiar skeleton that keeps word shapes recognizable. The sample text shows consistent spacing and a smooth, even typographic color, supporting long lines without drawing attention to individual letterforms.