Sans Normal Lokid 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' and 'Gimbal Grotesque' by AVP, 'Dexa Pro' by Artegra, 'Whitney' by Hoefler & Co., 'Avenir Next Paneuropean' by Linotype, 'Akwe Pro' by ROHH, 'Kolage' by Runsell Type, 'Corbert Compact' by The Northern Block, 'Elysio' by Type Dynamic, and 'Rehn Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, confident, dynamic, retro, impact, motion, branding, readability, slanted, rounded, compact, ink-trap, high-impact.
A heavy, right-leaning sans with rounded geometry and compact counters that keep the texture dense and loud. Strokes are broadly uniform with minimal modulation, and many joins show small notches/ink-trap-like cut-ins that sharpen interior corners and help open tight spaces at bold sizes. Curves are smooth and generous, terminals are mostly blunt, and the overall rhythm reads like a condensed, forward-tilted display face with sturdy silhouettes and strong figure–ground contrast.
Best suited to short, high-impact text such as headlines, posters, sports and event branding, packaging callouts, and logo wordmarks. It will be most effective at medium-to-large sizes where the dense counters and sharp interior cut-ins remain clear and contribute to its punchy texture.
The overall tone is energetic and assertive, with a fast, athletic slant and a poster-like presence. Its chunky curves and tight spacing feel contemporary with a hint of retro sports branding, projecting confidence and urgency rather than refinement.
The design appears intended to deliver maximum impact in an italicized, brand-forward voice—combining rounded, low-contrast construction with a purposeful forward lean for motion and emphasis. The small interior notches suggest an effort to preserve readability and crispness in very heavy strokes, particularly in tight joins and enclosed spaces.
Uppercase forms are broad and stable, while lowercase shapes lean more lively and compact, creating a clearly display-oriented color. Numerals are thick and rounded with simplified detailing, matching the alphabet’s bold, high-visibility styling.