Sans Superellipse Ugruh 2 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Allotrope' by Kostic; 'Akko' by Linotype; and 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, logos, sporty, energetic, punchy, assertive, retro, impact, motion, branding, attention, oblique, compressed, rounded, blocky, soft corners.
A heavy, oblique sans with compact proportions and tightly enclosed counters. Letterforms are built from chunky, rounded-rectangle geometry: curved joins and softened corners temper the mass, while near-monolinear strokes keep the texture even. Terminals are mostly blunt, and curves (C, G, O, S) feel superelliptical rather than perfectly circular. The overall rhythm is dense and forward-leaning, with sturdy numerals and bold punctuation that hold up well at display sizes.
Best suited for headlines, posters, and short statements where impact matters more than delicate detail. It works well for sports and fitness branding, apparel graphics, packaging callouts, and bold logo wordmarks—anywhere a compact, energetic oblique can create immediate emphasis.
The tone is loud and kinetic, with a forward-leaning stance that suggests speed and impact. Its chunky, rounded construction reads friendly enough to be approachable, but the weight and compression keep it firmly in high-energy, attention-grabbing territory. It evokes sports branding and bold headline typography with a slightly retro, poster-like confidence.
This design appears intended as a high-impact display sans that combines speed cues (oblique angle) with robust, rounded-rectangular construction for a modern, muscular look. The goal seems to be maximum visibility and brand presence while keeping forms smooth and friendly through softened corners.
Capitals and lowercase share a consistent, squared-off rounding that produces a cohesive “block” silhouette across words. The heavier interior shapes and compact spacing create strong word images, especially in all-caps; at smaller sizes the density may require more generous tracking to maintain clarity.