Sans Normal Nybuh 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Tellumo' by Monotype, 'Captura Now' by TypeThis!Studio, 'TT Hoves Pro' by TypeType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, impact, approachability, simplicity, display clarity, rounded, chunky, soft, geometric, compact.
A heavy, rounded sans with chunky strokes, generous curves, and mostly squared terminals that keep the silhouette crisp. Counters are relatively open for the weight, with circular and oval forms (notably in O/o and 0) setting a geometric rhythm across the alphabet. The lowercase is sturdy and simple, with single-storey a and g, short-to-moderate ascenders/descenders, and a compact, blocky feel that reads as built for impact. Overall spacing appears even and stable, supporting dense setting without looking fragile.
It performs best in headlines and short lines where its mass and rounded shapes can deliver immediate presence. The sturdy, compact construction also fits branding, packaging, and signage where a friendly but assertive voice is needed, and where legibility must hold up at large sizes.
The font projects a bold, friendly confidence—more approachable than aggressive—thanks to its rounded geometry and soft corners. Its chunky forms and simplified details give it a slightly retro, poster-like flavor that feels energetic and upbeat.
The design appears intended to provide a high-impact sans that stays approachable by pairing very heavy strokes with rounded, geometric construction. It emphasizes clean silhouettes and simplified forms for reliable clarity in display settings.
Diagonal letters (K, V, W, X, Y) keep broad joins and strong diagonals, reinforcing the font’s weight without looking spindly. Numerals match the letterforms in mass and roundness, with clear, uncomplicated shapes suited to display use.