Sans Normal Nudan 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, punchy, playful, approachable, modern, impact, approachability, simplicity, brand voice, display clarity, rounded, soft corners, bulky, compact counters, high impact.
This typeface is a heavy, rounded sans with broad proportions and simplified geometry. Strokes are monolinear and dense, with softly curved joins and terminals that keep the forms smooth rather than sharp. Counters are relatively compact in letters like a, e, and s, which increases darkness and presence at text sizes. Uppercase shapes are sturdy and blocky with generous curves (notably C, G, O, and Q), while the lowercase maintains a straightforward, single-storey construction for a and g, contributing to an informal, contemporary rhythm.
This font performs best in short to medium-length settings where impact is the priority, such as headlines, posters, signage, and bold branding. It also suits packaging, app/UI display labels, and social media graphics where a friendly but assertive voice is needed. In paragraph-like samples it creates a dense, high-presence texture, making it most effective when paired with ample line spacing and generous margins.
The overall tone is bold and upbeat, with rounded shapes that read as friendly and accessible rather than severe. Its weight and wide stance make it feel confident and energetic, suited to attention-grabbing messaging. The soft geometry adds a playful, welcoming character that works well in casual and consumer-facing contexts.
The design appears intended as a contemporary, high-impact rounded sans that prioritizes immediacy and approachability. Its simplified shapes and consistent weight suggest a focus on reliable display performance and a strong brand voice without resorting to sharp or aggressive details.
Figures are similarly stout and rounded, matching the letterforms in weight and curvature for a consistent typographic color. The design favors clarity through simple silhouettes and strong spacing, producing a compact, emphatic texture in multi-line settings. The Q’s tail and the lowercase j’s descender are handled cleanly and minimally, reinforcing the font’s straightforward, no-fuss construction.