Sans Superellipse Ehdur 6 is a regular weight, narrow, low contrast, italic, tall x-height font visually similar to 'Futura Now' and 'Futura Now Variable' by Monotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, ui display, wayfinding, sporty, technical, modern, dynamic, clean, convey speed, save space, modernize, systematize, condensed, oblique, rounded corners, rectangular curves, high-shouldered.
A condensed oblique sans with rounded-rectangle construction and softly squared curves. Strokes are even and low in contrast, with smooth, continuous joins and a slightly mechanical, streamlined rhythm. Counters tend toward tall ovals/superellipses, and terminals are clean and gently rounded rather than sharply cut. The overall texture is tight and upright in spacing, with a strong forward lean that keeps lines feeling fast and compact.
Best suited to headlines, short paragraphs, and brand marks where a fast, streamlined voice is desired. It works well for sports and automotive-themed graphics, tech-forward packaging, and UI/display contexts where condensed, slanted text can add urgency without relying on heavy weight.
The tone is energetic and purposeful, reading as sporty and contemporary with a mild industrial edge. Its rounded geometry keeps it approachable, while the slanted, condensed silhouette suggests motion and efficiency rather than softness or nostalgia.
The design appears intended to deliver a modern, motion-oriented sans built from rounded rectangular forms. Its compact width and consistent stroke behavior suggest a focus on space-efficient display typography that remains crisp and legible at medium-to-large sizes.
Round letters like O and 0 appear distinctly superelliptical, helping the family feel coherent and engineered. The numeral set follows the same condensed, forward-leaning logic, with clear, simple forms that match the alphabet’s compact rhythm.