Sans Normal Mykid 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Franklin Gothic' and 'ITC Franklin Gothic LT' by ITC, 'Plymouth Serial' by SoftMaker, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, contemporary, straightforward, impact, clarity, modernity, attention, blocky, rounded, compact, sturdy, geometric.
A heavy, compact sans with broad proportions and generous, rounded curves. Strokes are consistently thick with minimal modulation, and counters are relatively small, giving the letters a dense, high-impact silhouette. Terminals are clean and mostly squared-off, while bowls and arches keep a smooth, geometric roundness. The lowercase shows a single-storey “a” and “g” with simple, sturdy construction; the numerals are similarly bold and open enough to read at display sizes.
Well-suited to headlines, posters, and bold editorial callouts where maximum emphasis is needed. It also fits branding, packaging, and signage applications that benefit from sturdy forms and quick recognition at a glance.
The overall tone is assertive and upbeat, combining a no-nonsense solidity with approachable roundness. It feels modern and pragmatic rather than delicate, projecting clarity and emphasis in headlines and short messaging.
The design appears intended as a high-impact display sans that stays simple and highly legible while delivering a strong, contemporary presence. Its geometry and dense color suggest a focus on confident messaging and brand-forward typography.
The spacing and rhythm read tight and deliberate, creating strong word shapes in large settings. The design favors impact over fine-detail separation, so it performs best when given breathing room and sufficient size.