Slab Contrasted Vuri 5 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Rooney' by Jan Fromm (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, badges, western, vintage, rugged, bold, industrial, impact, heritage, sign lettering, wood type feel, poster texture, bracketed, blocky, ink-trap-like, high-shouldered, compact.
A heavy, blocky slab-serif with broad proportions and a confident, poster-like color on the page. Serifs are sturdy and mostly rectangular with gentle bracketing, while counters tend toward compact apertures that reinforce a dense rhythm in text. Curves are full and rounded but terminate in squared-off joins, creating a carved, sign-painter feel rather than a delicate book texture. The design shows subtle contrast between main stems and horizontals, with occasional notch-like cuts and tight interior shapes that read as functional, display-oriented detailing.
Best suited to display settings where weight and presence are the priority: headlines, posters, storefront-style signage, labels, and emblem or badge lettering. It can also work for short, impactful copy in packaging or editorial callouts where a vintage slab voice is desired.
The overall tone is assertive and nostalgic, recalling wood type, old posters, and workmanlike signage. Its mass and squared details give it a rugged, no-nonsense voice that feels at home in Americana or heritage contexts, while still reading cleanly at headline sizes.
The letterforms suggest an intention to deliver maximum impact with a traditional slab-serif silhouette, borrowing cues from classic wood-type and sign lettering. The compact counters and squared joins appear tuned for strong reproduction and a bold, heritage-forward texture in display typography.
The numerals and capitals appear especially strong and stable, with wide set widths and firm slab terminals that emphasize horizontality. In running sample text, the dense spacing and compact apertures create a punchy texture that favors short phrases over long-form reading.