Sans Superellipse Ogbab 1 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Brinova' by Digitype Studio, 'Interlaken' by ROHH, 'Calps' and 'Calps Sans' by Typesketchbook, 'Ddt' by Typodermic, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, confident, retro, playful, utilitarian, space efficiency, high impact, friendly utility, graphic consistency, bold legibility, rounded corners, blocky, compact, softened, sturdy.
A compact, heavy sans with squared-off silhouettes softened by generous rounding, giving many letters a rounded-rectangle (superellipse) feel. Strokes are thick and steady with minimal contrast, and counters tend to be small and tightly enclosed, contributing to a dense, poster-like texture. Curves are broad and simplified, terminals are blunt, and joints are clean, producing a sturdy, engineered rhythm. Lowercase forms read large and robust, with short extenders and a generally closed, space-efficient structure.
Best suited to short, high-impact text such as headlines, posters, storefront/signage, labels, and bold brand marks where strong presence and compactness are beneficial. It can work for subheads and callouts, but the dense counters and heavy color are most effective at larger sizes or with ample spacing.
The overall tone is bold and matter-of-fact, with a friendly softness from the rounded geometry. It suggests an industrial, retro-utility sensibility—confident and attention-grabbing without feeling sharp or aggressive. The compact shapes and dense color give it a punchy, straightforward voice suited to assertive messaging.
The design appears intended to deliver maximum visual impact in a space-efficient width, using rounded-rectangular geometry to keep the tone approachable while remaining highly assertive. It prioritizes bold legibility and graphic consistency over fine detail, aiming for a modernized retro-industrial look.
Round letters like O/C/G and bowls in B/P/R lean toward squarish curves, while diagonals (A/V/W/X/Y) stay simple and thick, reinforcing the blocky construction. Numerals are sturdy and highly graphic, matching the alphabet’s compact, rounded-rectangle logic.