Sans Normal Vumed 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fabrikat Kompakt' by HVD Fonts, 'PF DIN Text' by Parachute, 'Artico' by cretype, and 'Pulse JP' and 'Pulse JP Arabic' by jpFonts (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, modern, approachable, clean, playful, approachability, clarity, modernity, brand impact, rounded, soft terminals, compact, sturdy, geometric.
A heavy, rounded sans with smooth curves, soft cornering, and largely uniform stroke weight. Counters are fairly open and the overall proportions lean slightly compact, giving letters a dense, sturdy silhouette. Round forms (O, C, G) are clean and even, while verticals and horizontals stay steady with minimal modulation. Terminals are gently rounded throughout, and joins are simplified for a clear, contemporary rhythm in both uppercase and lowercase.
Its strong, rounded shapes make it well suited to headlines, logos, packaging, and promotional graphics where a friendly impact is needed. The consistent stroke weight and open counters also support short bursts of text such as UI labels, signage, and product callouts, especially at medium-to-large sizes.
The softened geometry and substantial weight create an approachable, friendly tone that still feels modern and confident. It reads as casual and welcoming rather than formal, with a subtly playful warmth coming from the rounded endings and simplified shapes.
The design appears intended to deliver a bold, contemporary sans voice that balances clarity with warmth. By combining geometric construction with softened terminals and sturdy proportions, it aims for high-impact readability with a personable character.
The lowercase shows straightforward, single-storey-style simplicity in forms like a and g, reinforcing an informal, contemporary feel. Numerals are bold and highly legible with rounded corners, matching the letterforms closely for consistent color in mixed text and display settings.