Sans Normal Pagez 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Gilam' and 'Panton Rust' by Fontfabric; 'Amfibia', 'Karibu', and 'Movida' by ROHH; 'Crique Grotesk' by Stawix; and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, playful, approachable, chunky, approachability, high impact, soft geometry, everyday display, rounded, soft terminals, compact counters, high-ink, sturdy.
A heavy, rounded sans with softly squared curves and generous corner radii throughout. Strokes stay uniform and full, producing a dense, high-ink silhouette with minimal modulation. The proportions read broad and stable, with a tall lowercase body and short-looking extenders relative to the x-height. Counters are compact and rounded, and terminals tend to finish with blunt, softened ends that keep the texture even in paragraphs and signage-sized settings.
This font is well suited to headlines and short-to-medium copy where strong presence and legibility are needed, such as posters, packaging, branding marks, and storefront or wayfinding signage. Its even texture and large lowercase make it practical for bold statements in UI banners or editorial callouts, while the rounded forms keep dense settings from feeling harsh.
The overall tone is warm and approachable, with a distinctly retro, poster-like friendliness. Its chunky construction and rounded shaping give it a playful, informal confidence that feels at home in upbeat, consumer-facing design.
The design appears intended to provide a highly legible, friendly display voice with a rounded, contemporary-retro shape language. It prioritizes solid color, compact counters, and soft terminals to deliver impact without sharpness.
The uppercase set feels geometric and blocky with rounded corners, while the lowercase leans even more toward softness and compact apertures, keeping word shapes bold and cohesive. Numerals follow the same rounded, sturdy construction, maintaining consistent color and rhythm alongside text.