Sans Normal Pamis 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad Arabic' by Adobe and 'MC Caliver Stamp' by Maulana Creative (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos ui, friendly, playful, chunky, approachable, retro, impact, approachability, playfulness, brand voice, display emphasis, rounded, soft, blobby, bouncy, compact.
A heavy, rounded sans with soft corners, bulbous terminals, and broadly even stroke thickness. Curves are generously inflated and counters are compact, producing a dense, high-impact texture in text. The shapes lean on circular and oval construction, with simplified joints and minimal detailing; diagonals and arms are stout and slightly tapered by rounding rather than contrast. Lowercase forms keep a straightforward, single-storey feel (notably a and g), with large, round dots on i and j and a generally tight, sturdy rhythm.
Best suited to short, high-visibility settings such as headlines, posters, packaging, and bold brand marks where its rounded mass and friendly voice can carry. It can also work for UI labels or social graphics when used at comfortable sizes with ample spacing.
The overall tone is warm and upbeat, with a toy-like softness that feels casual and inviting rather than technical. Its chunky geometry and rounded joins give it a slightly retro, sign-painting/cartoon sensibility that reads as fun and confident.
The design appears intended to deliver maximum impact with a soft, approachable personality—combining bold, compact forms with rounded geometry to create a playful display voice that remains broadly legible.
At larger sizes the letterforms feel smooth and cohesive, while at smaller sizes the compact counters and heavy weight can make interior spaces close up and spacing feel dense. The figures are similarly stout and rounded, matching the letters for consistent display use.