Sans Superellipse Etkey 3 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Fairweather' and 'Kaneda Gothic' by Dharma Type and 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promo graphics, sporty, urgent, modern, punchy, condensed, space saving, high impact, speed cue, modern utility, oblique, compressed, compact, geometric, clean.
A compact, right-leaning sans with extremely tight horizontal proportions and a strong, uniform stroke. Curves are smooth and rounded, with bowl shapes tending toward squarish, superelliptical geometry rather than classic humanist rounds. Terminals are clean and minimally treated, and counters stay relatively open for the width, helping the heavy weight remain legible. Overall rhythm is fast and vertical, with tall lowercase proportions and a consistent, engineered silhouette across letters and figures.
Best suited to short, high-impact settings such as headlines, posters, sports or fitness branding, packaging callouts, and promotional graphics where compressed width and a forward slant can amplify urgency. It can also work for UI labels or signage when set large, where its compactness helps conserve space without losing presence.
The slanted stance and compressed build create a sense of speed and pressure—confident, energetic, and slightly aggressive. It reads as contemporary and functional, with a tone that fits performance, motion, and headline-driven messaging.
The design appears intended to deliver maximum impact in minimal horizontal space while signaling motion through an oblique construction. Its rounded-rectangular geometry and consistent stroke weight aim for a modern, industrial clarity that stays bold and cohesive across text and numbers.
Uppercase forms feel poster-like and emphatic, while the lowercase keeps a simplified, modern construction that reinforces a continuous forward motion. Numerals match the same condensed, heavy logic, making mixed alphanumeric strings feel cohesive and assertive.