Sans Normal Otlam 13 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, sporty, dynamic, confident, contemporary, editorial, emphasis, impact, motion, approachability, oblique, rounded, brisk, sturdy, compact.
A slanted, heavy-stroked sans with rounded, softly tapered terminals and a smooth, drawn rhythm. Curves are generous and circular, while straight strokes stay clean and slightly elastic, giving letters a subtly calligraphic flow without true serifs. Uppercase forms are compact and sturdy with open counters (notably in C, G, and S), and the lowercase shows a lively bounce with single-storey shapes and pronounced hooks on letters like f and j. Numerals are rounded and weighty with clear, simple silhouettes and consistent slant.
This font suits headlines, brand marks, packaging, and poster work where a bold, fast-moving voice is needed. It can also work for short to medium passages (magazine-style callouts, captions, or promo copy) when set with comfortable leading to preserve clarity.
The overall tone is energetic and forward-leaning, pairing a friendly roundness with an assertive presence. It feels modern and sporty, with a touch of editorial flair that keeps it from reading as purely utilitarian.
The design appears intended to deliver a contemporary, high-impact italic voice that stays approachable through rounded construction and open counters. It prioritizes momentum and strong silhouettes for attention-grabbing typography while maintaining enough regularity for practical layout use.
The italic construction is uniform and intentional rather than mechanically skewed, with consistent angle and coherent curve behavior across letters. Spacing appears even in the sample text, and the heavy strokes emphasize silhouette over fine interior detail, making the design most persuasive at display and strong text sizes.