Sans Normal Ugrut 7 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, confident, dynamic, modern, emphasis, motion, impact, modernity, display, slanted, rounded, brisk, compact, clean.
A heavy, forward-slanted sans with rounded, elliptical bowls and smoothly tapered terminals. The letterforms show a consistent rightward lean and a lively, slightly calligraphic stroke flow, but remain essentially monolinear in feel with moderate contrast. Counters are fairly open for the weight, and curves are generous, giving the design a soft, aerodynamic silhouette. The lowercase is compact with a normal x-height and noticeable rhythm shifts from wide rounds (o, e) to tighter joins (m, n), while the numerals share the same italicized, streamlined construction.
Best suited to headlines, short statements, and brand marks where a strong italic presence helps convey speed or emphasis. It can work well for sports or automotive-themed graphics, promotional posters, packaging callouts, and any setting where a dense, dark typographic color is desirable.
The overall tone is fast and assertive, with a contemporary, performance-oriented feel. Its slant and weight create a sense of motion and emphasis, reading as energetic rather than formal, and projecting a confident, slightly sporty character.
The font appears designed to deliver bold, motion-forward messaging with rounded, approachable forms—combining a modern sans structure with an italic, high-energy stance for attention-grabbing display typography.
The design maintains clean joins and smooth curvature in both the grid and text sample, producing an even texture at display sizes. In longer lines, the pronounced slant and heavy color increase emphasis and momentum, making it feel more like a headline or brand voice than a quiet text face.