Slab Square Itsy 2 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports logos, assertive, retro, sporty, editorial, playful, impact, motion, attention, brand voice, headline punch, bracketed, ball terminals, ink-trap feel, teardrop counters, compact joins.
A heavy, right-leaning slab serif with pronounced stroke contrast and broad proportions. The serifs are stout and squared-off with gentle bracketing, creating sturdy horizontal anchors while the curves remain smooth and full. Many joins and terminals show soft bulges and rounded finishing, giving the letterforms a slightly inky, punchy texture rather than a rigid mechanical feel. Counters are relatively generous for the weight, and the rhythm alternates between broad bowls and sharply tapered diagonals, producing energetic, headline-driven color on the page.
Best suited to short-to-medium display settings where impact is the priority: headlines, poster typography, branded slogans, and packaging callouts. It can also work for energetic identity systems and sports or event graphics, especially where a bold italic voice helps convey motion. For longer text, it will read as dense and attention-forward, making it more appropriate for pull quotes or section headers than body copy.
The overall tone feels bold and extroverted, with a vintage advertising and sports-display flair. Its slanted stance and chunky slabs convey momentum and confidence, while the rounded terminals keep it approachable and a bit playful. The texture reads “loud” in a controlled way—suited to attention-grabbing messaging rather than quiet neutrality.
The design intention appears to be a high-impact italic slab meant to combine solidity with speed—using strong slab serifs for authority and a forward slant plus tapered strokes for dynamism. The added softness in terminals and joins suggests an aim toward warmth and personality rather than a strictly industrial look.
The uppercase shows strong, stable slabs and wide silhouettes, while the lowercase introduces more personality through rounded terminals and buoyant curves. Numerals appear similarly weighty and expressive, matching the italic slant and maintaining consistent visual mass across the set.