Sans Normal Ekluz 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, fashion, packaging, invitations, elegant, airy, contemporary, refined, calm, elegant emphasis, editorial voice, modern refinement, graceful motion, monolinear, calligraphic, open counters, long ascenders, soft terminals.
A slanted, monolinear italic with smooth, rounded construction and generous interior space. Strokes stay consistently thin with subtle thick–thin modulation at curves, producing a clean, airy rhythm. Terminals are soft and slightly tapered, and many forms show gentle calligraphic shaping rather than hard geometric cuts. Proportions feel balanced with moderate ascenders and descenders, open apertures, and flowing joins that keep text light on the page.
Well-suited to editorial settings such as pull quotes, subheads, and short passages where an elegant italic voice is desired. It can also support branding and packaging that aims for a refined, modern tone, and works nicely for invitations or other light, formal communication where a graceful slant adds emphasis.
The overall tone is polished and understated, combining a modern, minimal feel with a hint of handwritten grace. Its slant and delicate stroke weight add a sense of motion and sophistication without becoming decorative or loud.
The design appears intended as a clean, modern italic that reads smoothly while adding a tasteful sense of movement and elegance. It prioritizes open shapes, consistent rhythm, and a restrained calligraphic influence to stay versatile across display and supporting text roles.
In the sample text, spacing appears comfortable and the letterforms maintain clarity at text sizes, with rounded bowls and open counters helping prevent dark spots. The numerals follow the same sleek, italic rhythm, reinforcing a cohesive, editorial look.