Slab Contrasted Imru 10 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, subheads, editorial, packaging, posters, retro, confident, craft, rugged, emphasis, authority, heritage, impact, readability, slab serif, bracketed, ink-trap feel, robust, compact.
A robust italic slab serif with sturdy, squared terminals and prominent, bracketed slabs that create a firm baseline. Strokes stay largely even, with only subtle modulation, and the overall color is dense and steady across text. The italics are assertive rather than cursive, with a consistent rightward slant and crisp joins that keep counters open. Details like the single-storey italic “a,” the looped italic “g,” and the hooked “f” reinforce a traditional, print-oriented construction while maintaining strong legibility at display sizes.
Well-suited to magazine and newspaper-style headlines, subheads, pull quotes, and cover lines where a strong italic emphasis is desired. It also fits branding and packaging that benefits from a traditional slab-serif voice with modern punch, and works effectively for posters or short promotional copy that needs to stay readable while looking bold and crafted.
The tone reads classic and editorial with a hint of vintage utility—authoritative, dependable, and slightly rugged. Its heavy presence and clear italic angle give it a confident voice suited to emphatic headlines and energetic, attention-getting copy.
The design appears intended to deliver a forceful italic companion for editorial and branding contexts, combining sturdy slab serifs with a clear, non-calligraphic slant. Its construction prioritizes consistency and impact, aiming for a familiar print heritage feel while remaining clean and straightforward in setting.
The numerals are sturdy and highly legible, matching the letterforms’ slabbed structure and maintaining even weight through curves. Spacing appears comfortable and text blocks hold a cohesive rhythm, with the heavy slabs helping lines “lock” together visually in paragraph settings.