Sans Normal Megot 7 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Acumin' by Adobe, 'Newhouse DT' by DTP Types, 'Eurocine' by Monotype, 'Sans Beam' by Stawix, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, assertive, retro, playful, energetic, impact, movement, attention, branding, slanted, blocky, rounded, compact joins, soft corners.
A heavy, slanted sans with broad, rounded forms and compact internal counters. Strokes are strongly massed with subtly tapered joins, creating a lively rhythm rather than a strictly geometric feel. Curves are smooth and inflated (notably in C, G, O, S, and the numerals), while diagonals in letters like A, K, V, W, X, and Y are sturdy and steep, reinforcing a forward-leaning motion. Terminals are blunt and clean, and the overall color is dense and even, designed to hold its shape at display sizes.
Best used for headlines, posters, and promotional graphics where strong presence and motion are desired. It’s a natural fit for sports branding, energetic product packaging, and bold logo wordmarks, especially when set with generous spacing and at larger sizes to preserve interior detail.
The font projects speed and confidence with a bold, sporty attitude. Its rounded weight and pronounced slant give it a friendly aggression—well suited to energetic branding and attention-grabbing headlines. The tone leans slightly retro, reminiscent of classic athletic lettering and punchy advertising styles.
The design appears intended to deliver maximum impact with a sense of speed and immediacy. By combining heavy, rounded construction with a pronounced slant and compact counters, it prioritizes bold display performance and brand-forward personality over quiet, long-form readability.
Counters are relatively tight in several letters (such as a, e, s, and 8), which increases impact but can reduce clarity at smaller sizes. Numerals are thick and compact, matching the uppercase in visual weight, and the lowercase maintains a robust, uniform presence that reads more like headline typography than text typography.