Sans Normal Kerad 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'FF Karbid' and 'FF Karbid Text' by FontFont, 'Telder HT Pro' by Huerta Tipográfica, 'NeueType' by NicolassFonts, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, friendly, impact, momentum, modernity, approachability, clarity, rounded, compact, slanted, sturdy, clean.
A compact, slanted sans with sturdy strokes and softly rounded corners throughout. Curves are broad and smooth, with elliptical counters and a generally closed, efficient silhouette that reads well at larger sizes. Terminals are clean and mostly blunt, while joins stay simplified and consistent, giving the letterforms a sturdy, slightly compressed rhythm. Figures follow the same rounded, forward-leaning construction, with clear, single-storey forms where applicable and a uniform, graphic presence across the set.
Best suited to headlines, display typography, and short-to-medium marketing copy where a strong, energetic voice is desired. It can work well in branding systems, packaging, and promotional graphics—especially where a compact, slanted sans helps convey speed, action, or modernity.
The overall tone is energetic and purposeful, with a forward motion that feels sporty and contemporary. Its rounded construction keeps the voice approachable, while the heavy, compact shapes add confidence and impact.
The font appears designed to deliver a bold, forward-moving sans expression that stays friendly through rounded geometry. Its compact proportions and consistent stroke behavior suggest an emphasis on impact, clarity, and a cohesive word-shape for display settings.
The design leans on geometric curves and compact spacing for visual punch, making the texture appear dense and cohesive in words. The italic angle is assertive rather than calligraphic, suggesting a constructed oblique intended for emphasis and momentum.