Slab Rounded Rify 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shandon Slab' by Hoftype, 'Weekly' by Los Andes, 'LFT Etica Sheriff' by TypeTogether, and 'Cabrito' by insigne (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, retro, approachable, sturdy, informal, approachable display, retro warmth, robust readability, brand character, rounded serifs, soft corners, heavy weight, bracketed slabs, ball terminals.
A heavy, soft-edged slab serif with rounded, slightly bracketed serifs and gently blunted stroke endings. The letterforms are compact and sturdy, with broad bowls, smooth curves, and minimal stroke modulation that keeps texture even in paragraph settings. Counters are generously open for the weight, and joins tend to be rounded, giving the design a cushioned feel rather than a sharp, chiseled one. The lowercase shows a traditional, readable structure with a two-storey “a” and a clearly differentiated “g,” while numerals are wide and stable with prominent curves and consistent footing.
Well suited to headlines, logotypes, and brand systems that want a sturdy, approachable voice. The weight and rounded slab features also work well for packaging, posters, and signage where strong presence and quick recognition are priorities, while remaining readable in short paragraphs or pull quotes.
The overall tone is warm and personable, combining the dependability of a slab serif with a soft, rounded finish. It reads as slightly nostalgic and print-forward, evoking classic signage and editorial display work without feeling severe. The boldness and rounded details make it confident but welcoming rather than formal.
The design appears intended to blend slab-serif authority with softened, rounded finishing to create a bold display face that feels approachable and slightly nostalgic. Its consistent stroke treatment and open internal shapes suggest a focus on maintaining clarity while delivering a distinctive, friendly personality.
Spacing appears comfortable and the rhythm is steady, creating a dense but legible color in longer lines. The rounded slab details are especially noticeable on capitals and verticals, where the terminals feel padded and friendly, helping reduce harshness at large sizes.