Sans Normal Liroh 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Avenir Next Paneuropean' by Linotype; and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: posters, sports branding, headlines, packaging, signage, sporty, energetic, friendly, bold, impact, motion, approachability, display clarity, rounded, oblique, punchy, compact, soft corners.
A heavy, oblique sans with rounded, smoothly carved counters and broadly circular bowls. Strokes are thick and even, with minimal modulation and a consistent, forward-leaning stance that creates a strong sense of motion. Terminals are mostly blunt or softly rounded rather than sharply cut, and curves (notably in O, Q, G, C, and the lowercase a/e) stay full and open. The lowercase shows a single-storey a and g with sturdy, simplified forms, while figures are robust and wide-set, built from rounded shapes with straightforward joins.
Best suited for short, high-impact text such as posters, headlines, sports and event branding, packaging callouts, and bold signage. It can also work for subheads or emphasis in editorial layouts where a strong, dynamic voice is needed.
The overall tone is energetic and assertive, combining athletic punch with approachable, rounded forms. Its slant and dense weight give it urgency and momentum, while the soft geometry keeps it friendly rather than aggressive.
The design appears intended to deliver maximum visual impact in a compact, fast-moving style, pairing thick, simplified letterforms with an oblique angle for a sense of speed. Rounded construction suggests a goal of maintaining friendliness and clarity even at very bold weights.
Spacing and proportions favor bold readability at display sizes, with tightly packed internal shapes that hold up well when set large. The italic angle is consistent across caps, lowercase, and numerals, helping text maintain a cohesive, forward-driving rhythm.