Sans Normal Amren 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Endeavor' by Lucas Tillian, 'Camphor' by Monotype, 'Almarose' by S&C Type, 'Infoma' by Stawix, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, branding, headlines, signage, posters, modern, neutral, clean, confident, friendly, versatility, clarity, contemporary tone, strong presence, geometric, rounded, monoline, open counters, high legibility.
A sturdy sans with monoline strokes, broad curves, and crisp terminals. The geometry leans round and slightly squared-off in places, with open apertures and generous counters that keep forms clear at size. Uppercase proportions feel straightforward and even, while lowercase is compact and highly readable, with simple shapes and minimal modulation. Numerals are clear and headline-ready, with smooth bowls and stable verticals that maintain an even texture across lines.
This face works well for UI labels, navigation, and product typography where clarity and a steady texture are important. Its solid weight and open counters also suit branding, headlines, and signage, and it can hold up in short to medium blocks of text when a strong, modern sans tone is desired.
The overall tone is modern and neutral, projecting clarity and confidence without feeling cold. Rounded forms and open spacing give it a friendly, approachable voice suited to contemporary interface and brand work.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and an even typographic color, combining geometric roundness with straightforward, no-nonsense construction for broad everyday use.
The font maintains a consistent rhythm and dark color, producing a strong typographic presence in paragraphs and display settings. Curved letters like C, G, O, and S emphasize a circular construction, while diagonal forms (K, V, W, X, Y) keep sharp, clean joins that add energy without becoming aggressive.