Sans Normal Selod 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, branding, packaging, signage, friendly, clean, modern, approachable, casual, friendly clarity, everyday sans, brand neutrality, smooth readability, rounded, soft, monoline, humanist, open apertures.
A rounded, monoline sans with soft terminals and gently squared curves that keep counters open and legible. Strokes are consistently even with minimal contrast, and joins are smooth, giving the letters a calm, steady rhythm. Uppercase forms are straightforward and geometric-leaning, while lowercase shapes stay simple and highly readable, with a single-storey “a” and a single-storey “g”. Numerals follow the same soft, rounded construction for a cohesive texture in mixed text.
It suits interface copy, product UI, and general-purpose text where clarity and a gentle voice are desirable. The rounded construction also works well for brand identities, packaging, and wayfinding/signage that benefit from an approachable, modern look.
The overall tone is friendly and contemporary, with a non-technical warmth that avoids sharp or rigid geometry. Its rounded edges and open forms make it feel approachable and everyday, suitable for communication that aims to be clear without feeling formal.
The design appears intended as a versatile, friendly sans for everyday reading and brand communication, prioritizing smooth curves, open counters, and consistent stroke weight to stay clear across a range of sizes and contexts.
Curves and corners are slightly softened throughout, which helps the font maintain an even color in text. The “Q” uses a distinct tail, and the “t” features a modest crossbar, both keeping personality subtle rather than decorative.