Slab Contrasted Pyvy 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Miura Slab' by DSType, 'Core Slab M' by S-Core, 'Fenomen Slab' by Signature Type Foundry, 'Defender' by Storm Type Foundry, and 'Palo Slab' by TypeUnion (names referenced only for comparison).
Keywords: posters, headlines, signage, logotypes, sports branding, western, poster, collegiate, vintage, bold, impact, retro branding, headline strength, rugged clarity, slab serif, blocky, bracketed, rounded joins, high impact.
A heavy slab-serif with broad, blocky construction and confident, squared proportions. Strokes are thick and generally even, with subtle modulation, and the serifs read as sturdy slabs with slight bracketing that softens the joins. Counters are compact but open enough to remain legible at display sizes, and terminals feel blunt and decisive. The overall rhythm is dense and stable, with strong horizontals and a slightly rounded, pressed look in curves and interior corners.
Best suited for display contexts where maximum presence is needed: posters, bold headlines, packaging callouts, and wayfinding or storefront signage. It also works well for logotypes and sports or team-style branding where a strong, slab-serif silhouette helps maintain clarity at a distance.
The typeface projects a bold, assertive voice with a nostalgic, workmanlike character. It evokes classic poster and signage lettering—part western, part old-school athletic—giving text a straightforward, emphatic presence. The tone is friendly in its roundness but uncompromising in weight.
The design appears intended to deliver a robust, attention-grabbing slab-serif voice with a vintage, American display sensibility. Its sturdy serifs, compact counters, and dense texture prioritize impact and recognizability in large settings while keeping letterforms simple and consistent.
The uppercase forms are particularly commanding and uniform, while lowercase retains the same blocky DNA for consistent texture in longer lines. Numerals match the headline strength and feel built for impact rather than delicacy, helping mixed text maintain a unified color.