Sans Normal Rubaw 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric and 'Galvani' by Hoftype (names referenced only for comparison).
Keywords: ui text, mobile apps, wayfinding, packaging, branding, friendly, modern, clean, approachable, neutral, approachability, clarity, modern utility, brand friendliness, interface legibility, rounded, soft corners, open apertures, even rhythm, geometric.
A rounded, monoline sans with gently softened terminals and predominantly circular curves. Counters are open and generous, with smooth joins and minimal modulation, giving strokes an even, steady color in text. Uppercase forms feel compact and geometric (notably in the round letters), while lowercase has simple, modern constructions with a single-storey “a” and “g” and a straightforward, utilitarian “t.” The overall spacing reads comfortable and slightly relaxed, supporting clear word shapes without looking tight or condensed.
Works well for UI and product typography where a clear, inviting sans is needed, especially in headings, labels, and short paragraphs. The soft rounding and open forms also suit consumer branding, packaging, and signage where a modern but approachable voice is desired.
The tone is friendly and contemporary, with a soft-edged, approachable personality that still reads as neutral and functional. Its rounded detailing reduces severity and gives it a mild, human warmth suitable for everyday interfaces and branding.
The design appears intended to provide a clean, contemporary sans with softened geometry that balances friendliness with legibility. It prioritizes consistent rhythm and straightforward letterforms, aiming for versatility across digital interfaces and general-purpose display and text settings.
Round letters like O/C/G/Q emphasize near-circular geometry, and the digit set follows the same smooth, rounded logic for a cohesive alphanumeric texture. Diacritics and punctuation aren’t shown here, but the displayed glyphs suggest a consistency aimed at clarity and calm, with no decorative quirks beyond the softened corners.