Sans Normal Borap 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Hergon Grotesk' by Katatrad (names referenced only for comparison).
Keywords: ui text, app design, wayfinding, packaging, posters, friendly, modern, pragmatic, approachable, clean, legibility, modernity, approachability, versatility, ui readiness, rounded, soft corners, geometric, even color, open counters.
A rounded sans with softly squared terminals and generous curves that keep the overall texture smooth and even. Strokes are largely uniform, with subtly flattened arcs and rounded corners that give letters a sturdy, engineered feel rather than a purely circular one. The uppercase is compact and stable, while the lowercase maintains clear, open counters and straightforward forms; the numerals match the same rounded, low-friction construction. Overall spacing and rhythm read as tidy and consistent, producing a calm, solid typographic color in both the grid and paragraph setting.
This font works well for user interfaces, dashboards, and product experiences where a clean, friendly sans is needed with consistent letterforms. It also suits signage and wayfinding, as well as packaging and contemporary posters where rounded geometry can soften a modern layout without sacrificing clarity.
The tone is friendly and contemporary, combining a technical neatness with warmth from the rounded shaping. It feels approachable and utilitarian rather than expressive, with a mild, upbeat character suited to everyday interface and brand communication.
The design appears intended to provide a neutral, highly usable sans with softened geometry—balancing modern, engineered shapes with a welcoming feel. Its consistent stroke weight and rounded terminals suggest an emphasis on legibility and smooth on-screen presence.
Distinctive cues include rounded-rectangle geometry in several bowls and shoulders, and smooth, simplified joins that reduce sharp diagonals. The sample text shows good clarity at large sizes with an even cadence across mixed case and numerals, emphasizing legibility over personality-driven quirks.