Sans Normal Vabub 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, brand marks, menus, handmade, rustic, casual, vintage, playful, handmade look, print texture, casual warmth, rustic character, friendly display, rough edges, organic, imperfect, textured, soft geometry.
A rough-edged, hand-rendered sans with softly rounded bowls and subtly uneven stroke edges that create a printed/inked texture. Proportions are generally compact with steady cap height and a moderate x-height, while letter widths vary slightly for an organic rhythm. Curves are built from rounded, almost brushy ovals, and terminals tend to finish bluntly with small irregularities that feel intentionally imperfect rather than mechanical.
Well suited to short-to-medium text where character is welcome: product packaging, café/restaurant menus, posters, book covers, and branding accents. It performs best at display sizes or comfortable reading sizes where the rough edge detail can remain clear.
The font reads friendly and informal, with a rustic, handmade tone that suggests craft, small-batch printing, or a lightly vintage sensibility. Its wobble and texture add warmth and personality, giving text a relaxed, approachable voice.
Likely drawn to mimic hand-inked lettering with a lightly distressed finish, balancing legibility with a crafted, human feel. The design emphasizes approachable shapes and a natural rhythm over rigid uniformity.
Uppercase forms stay simple and open, while lowercase includes lively shapes (notably the single-storey forms and rounded counters) that enhance the casual texture. Numerals match the same uneven, inked finish, helping mixed alphanumeric settings feel consistent.