Sans Normal Abkil 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Belong Sans' by Brenners Template, 'BR Firma' and 'BR Segma' by Brink, 'HD Anomie' by HyperDeluxe, and 'Causten' and 'Causten Round' by Trustha (names referenced only for comparison).
Keywords: branding, editorial, packaging, ui labels, posters, modern, approachable, clean, lively, informal, friendly emphasis, contemporary branding, clear readability, modern utility, rounded, humanist, open apertures, soft terminals, oblique slant.
A rounded, oblique sans with smooth, low-contrast strokes and a gently geometric foundation. Curves are broadly elliptical and joins are clean, with softened terminals that keep the texture friendly rather than sharp. Proportions feel on the roomy side, with open counters and clear apertures (notably in letters like c, e, and s), helping the text stay legible at display and short-text sizes. Numerals are simple and contemporary, matching the same even stroke and rounded construction for a consistent overall rhythm.
Well-suited for brand identities that want a contemporary, welcoming voice, as well as editorial headings and subheads where an oblique sans can add pace and emphasis. It can work effectively on packaging and marketing materials, and it also fits UI labels or short interface text where a friendly, rounded sans helps soften the overall feel.
The overall tone is modern and easygoing, combining a clean sans structure with a subtle forward energy from the slant. It reads as friendly and accessible rather than corporate, with enough polish to feel contemporary and intentional.
The design appears intended to provide a modern, rounded sans with an italicized stance for built-in emphasis and momentum. Its open shapes and smooth terminals suggest a focus on clarity and approachability while maintaining a clean, contemporary finish.
The italic posture is steady and uniform, giving a consistent rightward motion without becoming calligraphic. Round letters (o, c, e) stay smooth and stable, while diagonals (v, w, x, y) keep a crisp, uncluttered silhouette that supports clear word shapes.