Serif Normal Ihrod 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, fashion, luxury, dramatic, refined, elegance, impact, editorial style, premium branding, display clarity, didone-like, hairline, bracketed, crisp, high-waist.
A high-contrast serif with razor-thin hairlines and bold vertical stems, producing a distinctly modern, polished rhythm. Serifs are sharp and mostly unbracketed to lightly bracketed, with tapered joins and crisp terminals that give the letterforms a cut-from-paper feel. Proportions lean elegant and slightly condensed in places, with smooth, rounded bowls (notably in O/Q) contrasted by narrow, upright structures in letters like E, F, H, and N. The lowercase shows a compact, controlled texture with a two-storey a and g, fine entry strokes, and tight apertures that emphasize the vertical stress.
This style excels in display settings such as magazine headlines, fashion and beauty branding, premium packaging, and poster titles where the contrast can read as intentional and glamorous. It can also work for short editorial passages at comfortable sizes, especially when generous spacing and high-quality reproduction preserve the hairlines.
The overall tone is sophisticated and fashion-forward, projecting luxury through dramatic contrast and precise detailing. It feels editorial and headline-oriented, with a poised, boutique sensibility rather than a casual or utilitarian voice.
The design appears intended to capture a contemporary, high-fashion serif look built on extreme contrast and clean, upright structure. Its focus is on visual impact and elegance—prioritizing sharp detail and a polished texture for prominent typographic moments.
At text sizes the extremely thin connecting strokes and hairlines become a defining feature, creating a bright, sparkling page color and strong black-and-white modulation. Numerals follow the same contrasty logic, with elegant curves and fine interior strokes; punctuation and dots appear small and crisp, reinforcing the refined, high-end character.