Sans Normal Irma 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, stickers, playful, chunky, friendly, retro, bouncy, attention grabbing, friendly tone, retro pop, playful display, brandable, rounded, soft, bulbous, cartoonish, puffy.
A heavy, rounded sans with inflated, cushion-like strokes and soft corners throughout. Curves are dominant and terminals tend to finish bluntly, creating compact, blob-like shapes with small interior counters. The overall rhythm is lively and slightly irregular, with subtle asymmetries and varied stroke swelling that keep letters from feeling rigidly geometric. Numerals and caps share the same stout proportions and simplified detailing, favoring clear silhouettes over fine structure.
Best suited to headlines, posters, packaging, and other branding moments where a bold, friendly presence is needed. It works well for children’s content, playful promotions, and punchy labels, and can add a retro-pop voice to logos or short display lines. For longer passages or small sizes, the dense shapes and tight counters may reduce legibility.
The tone is upbeat and approachable, leaning toward a nostalgic, comic display feel rather than a neutral text voice. Its soft, bouncy forms read as humorous and welcoming, with a handmade spontaneity that adds character and warmth.
The design appears intended to deliver maximum visual impact with a soft, approachable personality. By prioritizing rounded mass, simplified construction, and lively rhythm, it aims to communicate fun and friendliness in display settings rather than formal readability.
Tight apertures and small counters become prominent in letters like a/e/s and in closed forms, so spacing and size will strongly affect clarity. The heavy weight and rounded joins create strong color on the line, making it most effective when given breathing room in short phrases.