Script Esdum 10 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, energetic, playful, approachable, handmade feel, high legibility, modern brush look, friendly branding, brushy, rounded, upright-leaning, bouncy, informal.
A lively brush-script with a consistent rightward slant and bold, rounded strokes. Letterforms show tapered entry and exit strokes with occasional heavier downstrokes, producing a hand-painted rhythm rather than strict calligraphic construction. Curves are open and buoyant, counters stay generous, and terminals often finish in soft hooks or teardrop-like ends. Uppercase forms are simplified and readable, while lowercase letters keep a flowing cursive feel with selective connections and a slightly bouncy baseline.
Best suited to short-to-medium display text where personality matters: brand marks, product packaging, café or event headlines, posters, and promotional graphics. It also works well for pull quotes or callouts where a friendly handwritten accent is desired, but is less ideal for long paragraphs at small sizes.
The overall tone feels warm and personable, like quick marker lettering used for notes, menus, or social posts. Its brisk stroke energy and rounded shapes give it an upbeat, conversational character rather than a ceremonial or formal mood.
The design appears intended to capture a modern brush-lettered look that reads quickly while still feeling handmade. It balances expressive cursive movement with simplified shapes to keep words clear in real-world display applications.
Numerals follow the same brush logic with smooth curves and compact forms, staying legible at display sizes. The texture is clean and uniform (more like a controlled brush font than rough handwriting), with consistent stroke weight and clear separation between similar shapes in running text.