Sans Normal Isda 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Favela' by Machalski, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, punchy, playful, retro, friendly, sporty, impact, attention, approachability, display, rounded, blocky, bulky, soft corners, compact counters.
A heavy, rounded sans with broad proportions and dense, compact counters. Strokes are largely monolinear with gently softened corners and a slightly squarish circle logic in bowls and rounds, giving the forms a sturdy, inflated feel. Curves are prominent, terminals are blunt, and interior apertures tend to be small, producing strong black shapes and a tight rhythm in text. Lowercase forms are built for impact with a tall x-height and simplified detailing; numerals match the same chunky, rounded construction for a consistent color.
Well suited to display settings where maximum presence is desired—headlines, posters, storefront graphics, packaging, and bold brand marks. It also fits playful or sporty campaigns, social graphics, and short callouts where a dense, high-impact texture helps the message land quickly.
The overall tone is bold and energetic, with a friendly, slightly retro sensibility. Its rounded geometry reads approachable rather than severe, while the heavy texture suggests confidence and loud, attention-grabbing messaging.
The design appears intended to deliver high-impact display typography with a friendly, rounded voice. Its simplified, compact interior shapes and broad forms prioritize bold readability and strong silhouette recognition in large-scale applications.
At smaller sizes the compact apertures and heavy texture can merge, so it visually performs best when given room and air. In headlines it creates a strong, cohesive block of typographic color and a distinctly rounded, muscular silhouette.