Sans Superellipse Yimo 1 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logos, loud, athletic, retro, industrial, punchy, maximum impact, distinctive texture, brand presence, display clarity, blocky, compact, chunky, squared, ink-trap-like.
A heavy, block-driven sans with wide proportions and rounded-rectangle construction. Curves are squarish and superelliptical rather than circular, producing broad bowls and flat-ish shoulders with consistently blunt terminals. The strokes show pronounced contrast created by deep horizontal cut-ins and tight internal notches, which read like ink-trap-like scallops at joins and counters. Counters are compact and often rectangular, while verticals and diagonals stay stiff and geometric for a sturdy, poster-first texture.
Best suited for headlines, posters, and display settings where its strong silhouette and notched detailing can be appreciated. It works well for sports branding, energetic packaging, bold labels, and logo wordmarks that need impact at medium to large sizes.
The overall tone is loud and assertive, with a rugged, sports-and-signage energy. Its carved-in negative spaces add a slightly mechanical, engineered feel that leans retro in spirit while staying clean and contemporary.
The design appears intended to deliver maximum presence with a geometric, rounded-rectangle skeleton, while adding character through repeated cut-ins that sharpen texture and improve separation in dense strokes. The result is a highly recognizable display voice that prioritizes impact and stylistic cohesion over neutrality.
The font’s identity is driven by repeated interior “bites” along horizontals (notably in E/F/T and several lowercase forms), creating a distinctive rhythm across words. Rounded corners keep the mass from feeling sharp, but the dense counters and deep notches make it read best when given room and strong contrast against the background.