Sans Normal Vidot 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'DIN 2014' by ParaType; 'Core Sans D', 'Core Sans DS', 'Core Sans E', 'Core Sans ES', and 'Core Sans R' by S-Core; and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, friendly, impact, motion, modernity, approachability, rounded, oblique, compact, high-impact, clean.
A heavy, oblique sans with rounded terminals and smooth, continuous curves. Strokes are uniformly thick with minimal modulation, and counters stay open enough to keep forms readable at display sizes. The letterforms lean forward with a steady rhythm, combining broad, softly rounded bowls with tighter joins and compact interior spaces in places. Overall spacing and proportions feel pragmatic and slightly condensed, favoring punchy silhouettes over delicate detail.
This font performs best in short-to-medium display settings such as headlines, posters, brand marks, and promotional graphics where the slanted stance can convey motion. It can also work for packaging and apparel-style graphics that want a sporty, high-impact voice. For longer text blocks, it will be most comfortable when used sparingly with adequate size and spacing.
The forward slant and sturdy construction create an energetic, action-oriented tone that reads as confident and contemporary. Rounded endings soften the weight, keeping the voice approachable rather than severe. The overall impression is bold and sporty, suited to messaging that needs to feel active and direct.
The design appears intended to deliver a modern, high-energy sans that stays friendly through rounded terminals while maximizing impact through heavy strokes and an oblique posture. Its consistent, low-modulation stroke style suggests a focus on clean reproduction across print and screen at display-oriented sizes.
Curves are prominent across rounds and diagonals, giving the alphabet a cohesive, slightly “inflated” smoothness. Numerals follow the same robust, slanted construction for consistent color in mixed alphanumeric settings. At smaller sizes the heavy weight and compact counters may benefit from generous tracking to maintain clarity.