Sans Normal Vidoz 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Helvetica Now' by Monotype, 'Lyu Lin' by Stefan Stoychev, 'Nuber Next' by The Northern Block, and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, confident, modern, friendly, emphasis, motion, modern branding, high impact, clarity, slanted, rounded, soft corners, compact, energetic.
A heavy, slanted sans with rounded corners and smooth, continuous curves. Strokes are broadly uniform with minimal contrast, and terminals tend to be blunt or softly tapered, giving a sturdy, contemporary texture. Proportions are fairly compact with generous interior counters for clarity, while the italic angle and wide joins create a forward-leaning rhythm. Numerals and capitals share the same solid, simplified construction, emphasizing readability over fine detail.
Well-suited to headlines, branding, and promotional graphics where a strong, fast-moving voice is needed. The sturdy shapes and open counters also make it effective for short-to-medium UI or packaging copy, especially when you want emphasis without decorative complexity.
The overall tone is energetic and assertive, with a sporty, motion-driven feel that reads as contemporary and approachable. The rounded shaping keeps the weight from feeling harsh, balancing impact with friendliness and accessibility.
The design appears intended to deliver high-impact communication with a sense of speed and modernity, using rounded geometry and a consistent stroke system to stay legible at display sizes while projecting an athletic, forward-leaning personality.
Curved characters (C, G, O, S) show a smooth, geometric-leaning construction, while diagonals (A, K, V, W, X, Y) are crisp and consistent in angle. The lowercase set maintains a clean, utilitarian look with simple forms and a steady baseline presence, helping longer text feel stable despite the strong slant.