Sans Contrasted Firo 7 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, signage, industrial, retro, playful, assertive, quirky, impact, display, distinctiveness, industrial feel, retro flavor, blocky, stencil-like, squared, chunky, notched.
A heavy, block-built sans with squared contours, flattened curves, and frequent angular notches that carve into terminals and joins. Counters are compact and often rectangular, with small interior cut-ins that give many letters a slightly stencil-like, machined feel. The rhythm is dense and punchy, with short apertures and tight internal spaces; strokes sometimes swell or pinch around corners, creating a subtly chiseled, irregular texture rather than a purely geometric uniformity. Figures and capitals share the same rigid, squared construction, reading best when given generous spacing and size.
Well suited for display roles such as posters, bold headlines, branding marks, packaging panels, and short signage where strong silhouette recognition matters. It can also work for themed graphics—industrial, sci‑fi, or retro—especially when paired with simpler supporting text.
The overall tone is bold and mechanical with a retro edge—part factory signage, part arcade-era display. Its sharp cutouts and chunky massing create a confident, slightly mischievous voice that feels engineered and attention-seeking rather than polite or editorial.
The design appears intended to deliver maximum visual weight with a distinctive notched construction, evoking a fabricated or cut-out look. Its letterforms prioritize memorable silhouettes and a strong graphic stamp for titles and branding applications.
Distinctive incisions and wedge-like bite marks appear across multiple glyphs, producing a consistent “cut metal” motif that stays recognizable in both uppercase and lowercase. The design favors impact over openness, so smaller sizes or tight tracking can cause counters and apertures to fill in visually.