Sans Normal Lakid 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'Morandi' by Monotype, 'Immanent' by Paulo Goode, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, friendly, impact, motion, modern branding, high visibility, display emphasis, geometric, rounded, slanted, blocky, compact.
A heavy, slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and circular (notably in C/O/Q and numerals), while joins and terminals stay clean and mostly blunt, giving the shapes a sturdy, compact feel. The italic angle is consistent across caps, lowercase, and figures, with simple single-storey forms (a, g) and generous counters that keep the dense weight readable. Spacing and sidebearings appear tuned for punchy display settings, producing an even, forward-leaning rhythm in words and lines.
Best suited for headlines, posters, logos, and short bursts of copy where impact and momentum matter. It also fits sports and lifestyle branding, product packaging, and promotional graphics where a strong, modern voice is needed at medium to large sizes.
The overall tone is bold and assertive with a lively, motion-driven character. It feels contemporary and athletic, balancing friendliness from the rounded geometry with urgency from the consistent slant.
The design appears intended to deliver a high-impact, forward-leaning sans that stays approachable through rounded geometry. It prioritizes bold silhouettes, quick recognition, and a cohesive slanted rhythm for contemporary display typography.
Distinctive round bowls and thick diagonals give letters like S, G, and Q a strong silhouette, while the numerals share the same robust, curved logic for cohesive branding. The italic construction reads more like an oblique display style than calligraphic cursive, keeping the texture clean and graphic.