Sans Normal Ruduw 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, signage, friendly, modern, clean, approachable, casual, readability, approachability, modern utility, softening sans, rounded, soft terminals, open counters, humanist, low stress.
This typeface is a rounded, low-contrast sans with softly tapered strokes and gently curved terminals throughout. Letterforms are built from smooth, near-circular bowls with open apertures, giving counters a clear, airy feel. The rhythm is even and calm, with slightly lively, humanist shaping in diagonals and joins (notably in K, V, W, and y), avoiding rigid geometric stiffness. Numerals follow the same soft, rounded construction and read clearly at text sizes.
It suits user interfaces, app and web text, and general-purpose editorial layouts where a friendly tone and dependable readability are needed. The rounded construction also works well for brand systems, packaging, and lightweight signage that benefits from a welcoming, modern voice.
The overall tone is friendly and contemporary, balancing cleanliness with a subtle hand-drawn warmth. Its rounded endings and open shapes make it feel approachable and informal without becoming playful or quirky.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and comfort in reading while adding softness through rounded terminals and open counters. It aims to feel modern and accessible rather than strictly technical or purely geometric.
Curved letters (C, G, S) show smooth, continuous arcs, while straight-sided forms (E, F, T, L) retain softened corners and moderated stroke endings that reduce harshness. Lowercase forms keep simple, readable silhouettes with single-storey a and g, reinforcing an easygoing, everyday texture in running text.