Sans Normal Atkar 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, branding, editorial, headlines, signage, friendly, modern, approachable, clear, practical, readability, simplicity, versatility, clarity, neutrality, rounded terminals, open counters, smooth curves, clean, neutral.
A clean sans with rounded geometry and softly finished terminals, mixing straight strokes with generous curves. Proportions are balanced and open, with counters that stay clear in both uppercase and lowercase. The rhythm is even and steady, and details like the rounded joins and curved tails (notably on letters like g, j, y) add a subtle warmth without becoming decorative.
Well-suited for UI labels, product copy, dashboards, and general editorial text where steady readability is important. Its rounded, modern tone also fits brand systems seeking a friendly but not overly playful voice, including startups, services, and consumer applications. It should perform nicely for headings and short paragraphs, signage-style copy, and instructional or informational materials.
This typeface feels calm, straightforward, and contemporary, with an approachable voice rather than a flashy one. Its smooth, rounded shaping gives it a friendly, human tone while still reading as professional and dependable. Overall it suggests clarity and everyday usability.
The design appears intended as a general-purpose sans that prioritizes clear reading and a neutral, contemporary presence. Rounded finishing and smooth curves add approachability while keeping the overall structure disciplined and consistent. It aims to work reliably across a wide range of text and interface contexts without drawing attention to itself.
The letterforms show a consistent rounded treatment across caps, lowercase, and numerals, giving the set a cohesive texture. Numerals appear clear and straightforward with smooth curves that match the alphabet, supporting a unified typographic color in mixed text.