Sans Normal Orduf 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Flaco' by Letter Edit, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, 'Nimbus Sans No. 5' by URW Type Foundry, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, straightforward, solid, impact, clarity, modern branding, approachability, simplicity, rounded, geometric, compact, high-impact, clean.
A heavy, geometric sans with rounded bowls, smooth curves, and largely uniform stroke weight. Counters are relatively tight, giving a compact, ink-rich texture in text. Terminals are clean and mostly flat, with consistent, engineered joins; round letters like C/O/Q read as near-circular while straight-sided forms (E/F/H/N) feel sturdy and squared-off. The lowercase shows a single-storey a and g, a short-armed t, and a simple, vertical i/j construction, supporting a streamlined, contemporary rhythm.
Well suited to headlines, logos, packaging, and short-form messaging where strong presence and quick recognition matter. It can also work for UI labels and wayfinding when generous size and spacing are available to counter its dense texture.
The overall tone is direct and confident, with a friendly softness coming from the rounded curves and compact proportions. Its dense color and uncomplicated shapes communicate clarity and modernity rather than delicacy or formality.
The design appears intended to deliver a modern, geometric voice with maximum impact and legibility at larger sizes, using simplified lowercase forms and rounded geometry to keep the tone approachable while remaining highly assertive.
At display sizes the face produces strong, even blocks of black, while in longer lines the tight counters and spacing create a punchy, attention-grabbing texture. Numerals share the same geometric construction and weight, matching the uppercase for signage-like emphasis.