Sans Normal Ordiz 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Averta PE' by Intelligent Design, 'Harmonia Sans' and 'Harmonia Sans Paneuropean' by Monotype, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, confident, modern, friendly, direct, impact, clarity, modernity, simplicity, geometric, clean, sturdy, compact, rounded.
A heavy, geometric sans with compact proportions and broad, even strokes. Curves are built from near-circular bowls with smooth joins, while terminals are generally squared off, creating a firm, blocky silhouette. Counters are relatively tight and apertures tend toward closed or narrow, giving the letters a dense, ink-trap-free look that reads as solid at display sizes. The overall rhythm is consistent and restrained, with simple, utilitarian construction and minimal detailing.
Best used where strong presence and immediate legibility are needed, such as headlines, posters, brand marks, packaging callouts, and short UI or signage labels. In longer passages, its dense color and tight counters suggest using generous spacing and larger sizes for comfortable reading.
The font projects a confident, no-nonsense tone with a friendly edge from its rounded geometry. Its weight and compactness make it feel assertive and contemporary, suited to attention-grabbing messages rather than subtle typography.
Likely designed to deliver maximum impact with a clean, geometric voice—prioritizing sturdy shapes, consistent stroke weight, and a compact footprint for prominent display typography.
Uppercase forms show strong, uniform massing with straightforward geometry, while lowercase maintains similarly robust shapes with clear differentiation between round letters and vertical-stem letters. Numerals are equally bold and simple, matching the typeface’s dense, high-impact texture in text settings.