Sans Normal Tulef 15 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Chakai' by Latinotype and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, robust, contemporary, assertive, clean, impact, clarity, modernity, presence, structure, sturdy, crisp, geometric, compact, high-ink.
This typeface presents a sturdy, heavy sans construction with crisp, sharply cut terminals and a largely geometric backbone. Curves are generous and smooth (notably in C, O, and S), while joins and apertures stay fairly tight, creating dense, high-ink silhouettes. Uppercase proportions feel broad and stable with straight-sided forms (E, F, H) contrasted against round counters; the uppercase J has a pronounced hook. Lowercase forms are compact with rounded bowls (b, d, p, q) and relatively short extenders; the a appears single-storey, and the g reads as single-storey with a rounded lower bowl. Figures are weighty and clear, with open interior spaces and a straightforward, utilitarian construction.
It is well suited to headlines, posters, and brand marks where strong shapes and high visual weight are desirable. The compact lowercase and firm structure also make it a good fit for short text blocks, packaging callouts, and signage that benefits from bold, attention-grabbing forms.
The overall tone is confident and contemporary, with a strong editorial presence. Its dense strokes and crisp terminals give it an assertive, headline-forward voice that feels direct and no-nonsense rather than delicate or decorative.
The design intention appears focused on delivering a modern, high-impact sans that remains clean and legible while projecting strength. It emphasizes broad, stable proportions and compact counters to create a solid typographic color for display-led applications.
Spacing appears moderately tight in running text, reinforcing a compact, impactful texture at larger sizes. The contrast between rounded bowls and flat-sided strokes creates a steady rhythm that reads as modern and structured.