Sans Normal Ebmet 2 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Brother 1816' by TipoType (names referenced only for comparison).
Keywords: branding, ui text, headlines, packaging, editorial, modern, friendly, clean, casual, approachable, clarity, approachability, modernity, motion, versatility, humanist, rounded, open apertures, smooth curves, single-storey a.
This italic sans has smooth, rounded curves and a gentle rightward slant with mostly monoline strokes and minimal visible contrast. Proportions feel balanced and moderately wide, with generous counters and open apertures that keep forms clear. Terminals are clean and softly finished, while round letters (C, O, Q) read as elliptical and even. The lowercase shows a single-storey “a,” a looped “g,” and a straightforward, readable rhythm; numerals are similarly simple and open, with a notably curved “2” and a slanted “7.”
It works well for brand identities and marketing where a modern, approachable voice is needed, and it can serve comfortably in UI text and short-form reading thanks to its open shapes. The italic slant also makes it effective for headlines, callouts, packaging copy, and editorial uses that benefit from a sense of motion and warmth.
Overall tone is contemporary and personable, combining a clean, utilitarian structure with a mild handwritten energy from the italic angle. The rounded geometry and open shapes make it feel friendly rather than strict, with a smooth, easygoing texture in running text.
The design appears intended as a contemporary italic sans that balances clarity with friendliness. Its rounded construction, open counters, and consistent slant suggest an aim toward versatile, everyday typography that remains legible while adding a gentle, dynamic emphasis.
Capitals appear slightly more formal and restrained than the lowercase, which leans into roundness and a softer flow. The italic is consistent across letters and figures, producing a cohesive forward motion without feeling overly expressive.