Sans Normal Lukeh 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Passenger Sans' by Indian Type Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Monto Grotesk' and 'Monto Screen' by Lucas Tillian (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, assertive, energetic, contemporary, friendly, impact, motion, display, branding, emphasis, rounded, oblique, chunky, compact, punchy.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing dense silhouettes and strong color on the page. Counters are relatively tight for the weight, and terminals are clean and blunt, emphasizing a solid, engineered feel. Uppercase forms read sturdy and compact, while the lowercase keeps a straightforward, single-storey construction where visible, maintaining a consistent rhythm and forward slant.
This font performs best in short, high-visibility settings such as headlines, posters, and promotional graphics where bold oblique shapes can carry the message. It also fits sports and lifestyle branding, packaging callouts, and event materials that benefit from a sense of speed and impact. For longer text, its dense weight and tight counters suggest using larger sizes and generous spacing.
The overall tone is bold and kinetic, with a forward-leaning posture that suggests motion and urgency. Its rounded geometry tempers the mass, keeping the voice approachable rather than aggressive. The result feels modern and high-impact, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a clean sans structure, combining wide, rounded forms with a strong oblique slant to evoke motion. It prioritizes strong silhouettes and consistent stroke weight for bold display use and branding presence.
The italic angle is pronounced enough to shape word silhouettes clearly, and the wide set gives headlines a strong, stretched presence. Numerals appear similarly robust and rounded, matching the letterforms for consistent emphasis in mixed alphanumeric settings.