Sans Normal Oblit 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Good' by FontFont, 'Asket' by Glen Jan, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'Paul Grotesk' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, clarity, approachability, versatility, rounded, compact, blocky, stable, high-impact.
This is a heavy, rounded sans with broad, even strokes and clean terminals. Curves are smoothly drawn and slightly squared off in their turning points, giving letters a sturdy, molded feel rather than a geometric-perfect circle. Counters are relatively tight for the weight, especially in forms like B, e, and 8, while the overall proportions stay open enough to remain legible at display sizes. The lowercase has a single-storey a and g, a compact e with a small aperture, and straightforward, unadorned joins; numerals are similarly robust with simple, clear silhouettes.
It performs best in large-scale applications where strong typographic color is desirable, such as headlines, posters, signage, and brand marks. The sturdy letterforms also suit packaging and promotional graphics where durability and immediate readability matter more than delicate detail.
The overall tone is bold and approachable: assertive without feeling severe. Its rounded shaping and compact interior spaces create a friendly, energetic voice that reads as contemporary and practical.
The design appears intended as a high-impact, general-purpose display sans that balances modern roundness with solid, no-nonsense construction. Its emphasis on even stroke weight and compact counters suggests a focus on producing a bold, cohesive texture in short to medium text settings.
Spacing in the sample text appears built for headline use, with dense color and strong word shapes that hold together well in large blocks. The design favors simple, recognizable constructions over distinctive quirks, prioritizing clarity and impact.